Premier Licensing, one of the leading suppliers of golf and sports accessories in Europe, has signed an agreement to distribute the Evnroll range of putters throughout the UK and Ireland.
Since its inception in 2006, Premier Licensing has built an enviable reputation for creating bespoke branded golf accessories and merchandise for over 26 major football clubs, rugby clubs and associations across the UK and Europe. It has also enjoyed unrivalled success with its PRG brand; supplying premium golf accessories to over 70 of the Top 100 courses in the UK and Ireland on the way to coming the fastest-growing bespoke accessory brand in golf.
It is with this wider wholesaling expertise and premium distribution network that Premier Licensing is excited to be extending its product offering with Evnroll putters, having recently added the Southern California style of TravisMathew apparel to their portfolio.
Kevin Funnell, Director of Premier Licensing, commented: “We are delighted to be strengthening our proposition further with the addition of Evnroll putters. The products and technology are incredible and we are looking forward to introducing it across our distribution network in the UK and Ireland.”
Five years in the making and the brainchild of renowned putter designer Guerin Rife, Evnroll Putters were unveiled to the world at the 63rd annual PGA Merchandise Show in Orlando, Florida, promising golfers everywhere a better roll thanks to ‘The Sweetest Face in Golf’.
The line consists of four new head designs each precision milled in Carlsbad, California, featuring an innovative face mill pattern that delivers uniform performance across the entire putter face for unprecedented accuracy.
“This is by far the most exciting technology I have ever brought to market,” commented Rife, the man who first introduced grooves to putters 20 years ago.
Evnroll’s ground-breaking technology, found in every putter model, is set to revolutionize putting by eliminating miss-hits, expanding the “sweetspot” into “The Sweetest Face in Golf”.
“Every putter has a sweetspot, but only an Evnroll putter has a sweet face,” added Rife. “Our unique progressive mill pattern not only broadens the sweetspot across the entire contact area, but also gently gears the ball back to the target line to ensure even heel and toe putts roll online and virtually the same distance as centre hits.”
“Hitting a straight putt isn’t easy. On a 25 foot putt, a ball hit just half an inch off-centre will travel about 6 inches off line and 5% shorter. That slight miss-hit is a missed putt” said Rife.
Backed by years of research and development Evnroll® Technology features a revolutionary mill pattern across the face that works to progressively replace the energy loss on miss-hits, meaning that off-centre hits will roll virtually the same distance as centre hits. What’s more, the unique milling pattern also gears the ball back to the centre.
“The Precise face milling on each Evnroll putter imparts progressively more energy transfer on off-centre hits to roll the ball a consistent distance with every stroke. So with an Evnroll putter golfers can roll centre and off-centre putts the same distance to the same spot.” explained Rife.
Models and Design
Evnroll putters are available in four head designs. From the classic style of the heel-and-toe ER1 and ER2 blades, to the ER5 Hatchback mallet and the deep red centre-weighted ER6 iRoll full mallet, each putter head is precision CNC-milled, then hand-ground, finished and assembled to exact specifications.
Each design also includes new LineAline technology, which features two small, unpainted dots on the topline 1/8 inch either side of the centre cavity sightline.
“This provides the golfer a subtle alignment reference for consistent lie angle positioning, while also helping with alignment on breaking putts,” added Rife. Aligning the ball in front of the toe-side dot on right-to-left putts and in front of the heel-side dot on left-to-right putts will help keep the ball travelling on the high side of the target line as 90% of breaking putts are missed below the hole.
Each head comes in a specified weight that complements the length. Head weights are 15 grams heavier to allow for a 30-gram counter-weight. This combination maintains a tour preferred swing weight for excellent distance control with heavier overall weight for a smoother stroke and greater stability.
Pricing and Availability
Evnroll putters will be available from April 2016. Each putter is available in 33”, 34” and 35” lengths with the ER1 and ER2 models offered with an MSRP £249 and the ER5 and ER6 at £275.